Let's talk about online shopping: do you sometimes become an instant buyer after you see an advertisement, or are you the one who always scrutinizes customer feedback before buying anything? Well! Smart buyers use the best available resources to find real opinions from real people. That is why UGC is so powerful for e-commerce brands.
UGC is generated by customers – images, videos, testimonials, etc. It has become an essential part of e-commerce brands as it wisely touches human beings' craving for genuine experiences. 86% of consumers expect customer reviews to be crucial when making purchasing decisions. Therefore, it is critical to establish trust between the company and the customers. UGC for e-commerce brands aids you in achieving these goals, leading to more sales, greater brand awareness, and a robust connection with your audience.
From customer feedback to social media recommendations, UGC provides actual proof of your product's worth, increasing trust, and affecting customers' buying behaviors. This blog will cover how e-commerce companies can benefit from UGC by implementing proven tactics, thus showing how real content can create confidence, interact with customers, and derive sales. First start with the types of UGC content for e-commerce stores.
Contents
- 1. Types of UGC Content For E-commerce Brands
- 2. Benefits of UGC Content For E-Commerce Businesses
- 3. Proven Strategies To Generate UGC Videos For E-commerce Businesses
- 4. Create A Customize High-Performing UGC Campaign With UGC Experts For E-commerce Store
- 5. Successful UGC Examples For E-Commerce Brands
- 6. Conclusion
Types of UGC Content For E-commerce Brands
UGC Product Reviews
UGC product reviews are the best way for customers to share their authentic experiences with your products through reviews, photos, and videos. This type of content is beneficial because it builds trust and social proof by showcasing real customer perspectives. Such reviews have a direct impact on deciding whether or not someone will buy a product because they depend on the experiences of other people. According to Xsellco, 56% of consumers are more likely to purchase a product after seeing it in relatable or positive user-generated content. So integrating UGC product reviews in your online store with the top UGC creators means skyrocketing your brand’s conversions, building brand trust and engagement, and ROI.

UGC Unboxing Videos
UGC unboxing videos mainly involve customers opening your products and discussing them on camera. In essence, it lets consumers get a feel for the product packaging and how good it is in addition to seeing the product itself. The medium generates excitement and sets up the expectations of potential customers while at the same time showing the essential product attributes and the overall standard of the product. As a result, unboxing videos enhance brand visibility by utilizing influencer channels to tap into a more extensive audience.

User-Generated Video Ads
UGC ads utilize real user-produced video content where users introduce and use your products by reusing this content in an excellent advertising strategy. The method provides several important benefits, for example, commonly much greater contact and click rates than other-style advertisements. It reflects the true experience of real customers making it more reliable, and transparent which convinces customers to purchase the product and services.

Tutorials and How-To Videos
Tutorials and how-to videos sourced from users demonstrate the practical use of your products or showcase multiple use cases. This type of UGC provides customers visually thus they can easily work with the product and also support their decisions to buy the product. These videos help customers with some common concerns and questions directly leading to the adoption of products and use in the future.
Using such diversified types of UGC content as product reviews, videos of unboxing, advertisements made by users, and tutorials is essential for e-commerce brands to win trust, inspire purchases, and get a worthy ROI.
Benefits of UGC Content For E-Commerce Businesses
User-generated content (UGC) is transforming the e-commerce platform, with 77% of shoppers more likely to buy a product they found through UGC. This powerful form of marketing offers numerous benefits for online businesses, from building trust to driving conversions. Let us understand in detail the benefits of UGC content for E-Commerce businesses.
Builds Trust and Credibility
Transparency is the key element for e-commerce brands that play a significant role in building trust and customer loyalty. It was reported that 72% of consumers choose this factor over others, while 64% switch brands if given complete information (Source- Bazaarvoice). This statement illustrates the strong relationship between the three elements - transparency, trust, and customer loyalty. User-generated content (UGC) is the central factor in the promotion of this trust by presenting real customers who express the authentic experiences of your products. UGC, as social proof, reinforces your brand's credibility by providing potential buyers in the market with the assurance of the quality and reliability of your offerings. This results in the growth of customer confidence and loyalty to the brand.
Boosts Engagement And Brand Awareness
The moment clients make content with your brand, it gimmicks naturally a dynamic of dialogues that tends to extend your presence on social media platforms. The native spread radically increases brand awareness. A key benefit of UGC for e-commerce brands is its unique ability to convert happy clients into passionate supporters of a brand. They endorse your brand in a sincere way, which improves the credibility and stimulates further advancement. This kind of organic growth is important for the sustainability of a business.
Drives Higher Conversion Rates
It is fair to say that UGC affects purchase decisions directly. As found by the research, 79% of buyers indicate that UGC strongly influences their purchase decisions because it is relatable, and they see actual examples of how the product is used. For example, Amazon uses customer reviews and the Q&A section to help customers make informed decisions and improve conversions.
Cost-Effective Marketing
If we compare UGC with conventional means of advertisements, we could conclude that UGC is more economical, giving e-commerce brands a huge advantage. When customers share their content they reduce production costs while delivering a powerful message. That encourages potential customers to make calculated, and informed purchase decisions. Therefore, resources are better utilized, and genuine interaction is increased.
Enhances Authenticity
UGC improves authenticity in marketing by presenting genuine customer experiences with its products. Unlike polished advertisements, user-generated content is relatable and trustworthy. It is the main way brands relate with their target audience. With a real story, a review, and a visual, the brand can easily create a sense of transparency that urges trust. This authenticity strengthens customer loyalty and brings the brand to the forefront in a competitive market.
Now let’s explore successful strategies for e-commerce online stores to collect authentic UGC content that converts your customers into loyal ambassadors.
Proven Strategies To Generate UGC Videos For E-commerce Businesses
User-generated content (UGC) is a treasure for online sellers. This enhances confidence, creates sales, and creates a strong e-business image for your organization. But how can UGC be obtained from customers? Here are some successful UGC strategies for e-commerce brands:
1. Run Engaging Contests and Giveaways
- Offer Enticing Prizes: It's essential that the prize is highly relevant to the target audience and is desirable enough to encourage participation. For instance, discounts, free products, exclusive experiences, or even cash prizes could be examples of adequate prizes.
- Keep It Simple: A common issue is that the entry process is too complicated and includes too many rules. The more complicated the rules, the fewer the people who will join in.
- Use Relevant Hashtags: Assign a distinct hashtag to the contest or giveaway that would serve both as an entry track and a shareable item.
- Promote Across Channels: You can promote the contest on your website, social media platforms, email list, and other relevant channels.
2. Encourage Customer Reviews and Testimonials
- Automated post-purchase emails: To generate UGC for online stores, send an automated post-purchase email to customers, requesting them to share a review or feedback about their experience.
- Offer Incentives: It is advisable to offer a minor discount or chance in a raffle for customers who would leave feedback.
- Make It Easy To Leave Reviews: It is essential to implement review functionality on your website or provide direct links to review platforms.
3. Leverage Social Media Platforms
- Run Social Media Campaigns: Designing engaging campaigns that promote user participation and content creation.
- Use Interactive Features: UGC strategies for e-commerce brands can include polls, quizzes, Q&A sessions, and live streams. These are interactive features that can engage your audience and encourage interaction.
- Repost And Share UGC: The practice of using user-generated content on your social media platforms is a great way of making others feel special while inspiring them to be a part of it too.
4. Create Branded Hashtags and Challenges
- Develop A catchy Hashtag: Devising a pertinent hashtag that is original, memorable, and captures attention is crucial for your brand.
- Launch a challenge: A really interesting and fun task to engage users in creating and sharing content using your hashtag is a smart idea.
5. Feature UGC on Your Website and Product Pages
- Create A Dedicated UGC Gallery: Use a webpage on your site that is designated especially for users to upload and post their pictures and videos.
- Display UGC on Product Pages: On product pages on the website, social evidence and influencer marketing could be created by showing the client pictures and remarks.
- Use UGC in Email Marketing: Implementing UGC in an Email marketing campaign is one of the top UGC trends that keeps your message relevant, reliable, and engaging. According to Billo.app implementing UGC content in email marketing campaign boost CTR by 78%. Use images of your customer's reviews and videos in your email marketing campaign.
6. Partner With Relevant Influencers (Authentically)
- Choose Influencers Who Align With Your Brand Values: Your choice of influencers for UGC marketing for e-commerce brands should be based on an evaluation of the fit of their audience and values with your target market, therefore making them a good match.
- Give Them Creative Freedom: To build up transparency, influencer partnerships maintain transparency.
Create A Customize High-Performing UGC Campaign With UGC Experts For E-commerce Store
So, ready to boost your marketing with engaging and authentic content? Customized UGC campaigns could be just what you are looking for! You can explore the power of user-generated content more deeply by choosing UGC experts like Global UGC Agency who have 8+ years of extensive experience in UGC marketing. The strategy for your brand would be prepared for you, the right creators would be found, and the entire process would be done professionally. You could watch your brand grow in visibility, confidence, and eventually in the number of your clients. In contrast, your most enthusiastic clients' outgoing opinions would be the propelling power of the process.
Successful UGC Examples For E-Commerce Brands
Madewell:
The brand Madewell has developed a remarkable reward system to bring about user-generated content through the promotion of customer photos in the #everydaymadewell online gallery. They also offer the best photo tips on their site. This particular marketing effort is the real deal, as demonstrated by the fact that their hashtag has nearly 270,000 posts.

Aerie:
The women’s clothing brand Aerie created a massive volume of user-generated content through the empowering #AerieREAL campaign. This campaign urges customers to show their unretouched photographs in which they wear Aerie clothes to promote body positivity and authenticity. As such, the campaign has resonated with readers, producing nearly 90,000 posts under the hashtag and uniting a community of self-empowered customers.

Nike:

Nike's # AirMax campaign was one of the most successful campaigns on Instagram, making user-generated content creation simple. First, it started with the Nike PhotoID tool, where users selected their favorite color in Instagram photos to design custom Air Max shoes and then shared them with the # AirMax hashtag. This campaign generated over 100,000 shoe designs in the first week alone.
Conclusion
Using UGC in e-commerce stores is the best way to build trust, drive engagement, and ultimately, engage customers. Brands must create emotional bonds with their clients by using honest customer experiences. Known strategies, including motivating reviews, carrying out competitions, and displaying user stories, help to obtain the ultimate potential of UGC for e-commerce businesses. Authenticity is a primary factor in consumer choice, so integrating UGC into your online store should be a must for growth and success. UGC brings the online store to life and turns it into an honest and successful business today.